Promotion Management App (PMA)

Carrefour Promotion Management application was custom developed by Solutions for Carrefour Romania, for managing a wide range of promotion features for different company needs. The app offers a central point of management for different types of promotions such as vouchers, free shipping promotions, loyalty points, special prices, etc. for a large spectrum of activities like online, in store, cross platform.  

The module is integrated with a full spectrum of existing Carrefour applications, which allow multi platform use of the promotions be they in store only or full cross platform ones. One of the most important channels is the Carrefour online marketplace, which is a Magento solution customized/tailored to Carrefour needs that is using the Promotion Management App to view and apply the different types of promotions (Price, Loyalty, Special prices) across different segments of users.

Integration with Magento backend is done using multiple APIs on multiple layers as the communication is bidirectional and multi service. The communication is done using Pub/Sub channels, both applications (PMA and Magento) having to read multiple topics in the same time. Communication between applications is done using authentication tokens provided via endpoints on both sides.